作者：電子創(chuàng)新網(wǎng)張國(guó)斌

靈動(dòng)微電子日前宣布，全球知名半導(dǎo)體MCU領(lǐng)域?qū)＜褿eoff Lees于近日正式加入靈動(dòng)，擔(dān)任戰(zhàn)略和創(chuàng)新資深副總裁。Geoff Lees曾任恩智浦半導(dǎo)體資深副總裁兼邊緣處理事業(yè)部總經(jīng)理。在此期間，他帶領(lǐng)產(chǎn)品和研發(fā)部門推動(dòng)微控制器、應(yīng)用處理器和網(wǎng)絡(luò)處理器業(yè)務(wù)的高速增長(zhǎng)，并使其成為嵌入式系統(tǒng)行業(yè)的巨頭。在此之前，Geoff曾任飛思卡爾半導(dǎo)體資深副總裁，負(fù)責(zé)微控制器和應(yīng)用處理器業(yè)務(wù)。作為MCU領(lǐng)域元老，Geoff Lees專注于MCU三十余年，他曾推出業(yè)界第一款32位閃存MCU，主導(dǎo)開發(fā)并推出了第一款Cortex-M0和雙核M0/M4架構(gòu)的MCU，首創(chuàng)了異構(gòu)非對(duì)稱Arm多核架構(gòu)，并推出了i.MX RT系列跨界處理器概念。此外，Geoff還推動(dòng)了i.MX應(yīng)用處理器成為汽車、工業(yè)、電子閱讀器和大眾市場(chǎng)中最受歡迎的基于Arm的處理器。靈動(dòng)微電子創(chuàng)始人兼董事長(zhǎng)吳忠潔博士對(duì)Geoff給予高度評(píng)價(jià)：“對(duì)于靈動(dòng)來(lái)說(shuō)，Geoff Lees的加盟具有非凡的價(jià)值。他是嵌入式系統(tǒng)的杰出領(lǐng)導(dǎo)者，帶來(lái)的不僅是專業(yè)經(jīng)驗(yàn)，還有聲望和人脈。Geoff的加入有助于靈動(dòng)微電子將MM32打造成更前沿的產(chǎn)品，擴(kuò)大 MM32 在中國(guó)和全球市場(chǎng)的知名度，在更多客戶中擴(kuò)展并提高占有率，并制定MM32 MCU在高端工業(yè)、IoT微控制器和汽車電子領(lǐng)域未來(lái)長(zhǎng)期的發(fā)展戰(zhàn)略。”近年來(lái)，隨著智能化的深入以及國(guó)產(chǎn)替代的東風(fēng)，很多本土MCU獲得了大發(fā)展，很多公司年增長(zhǎng)率高達(dá)5倍，10倍以上。不過(guò)看統(tǒng)計(jì)數(shù)據(jù)，本土MCU在市場(chǎng)占比只有10%左右，大部分市場(chǎng)依然被國(guó)外大品牌占據(jù)。2020年，全球MCU市場(chǎng)份額前五企業(yè)營(yíng)收合計(jì)占行業(yè)總營(yíng)收75.6%。目前，本土MCU雖然進(jìn)入了智能表計(jì)、高端智能家電等領(lǐng)域，但是中高端應(yīng)用領(lǐng)域工控、高端家電、醫(yī)療、汽車依然被日系、歐美系廠商把持。本土MCU要獲得長(zhǎng)足發(fā)展，就必須向高端沖擊！如何向高端沖擊？而吸收優(yōu)秀的國(guó)際專家加盟，以國(guó)際化的視野運(yùn)營(yíng)本土MCU 是推動(dòng)本土MCU走向高端的一條捷徑，全球MCU領(lǐng)域的頂級(jí)大神Geoff Lees加盟本土靈動(dòng)微電子 這不是第一個(gè)，也不是最后一個(gè)，未來(lái)本土MCU一定會(huì)吸引更多全球大神加盟，加油！以下英文公告：Geoff Lees joins MindMotion MicroelectronicsShanghai, China, March 2022 – MindMotion Microelectronics announced that Geoff Lees, the world-famed MCU leader, joined MindMotion as Senior Vice President of Strategy and Innovation.Geoff Lees was Senior VP and GM of Edge Processing Business Unit in NXP Semiconductors, who led the product and R&D teams to drive the high growth of microcontroller, application processor and networking processor businesses and built NXP the giant in the embedded system industry. Prior to that, Geoff was Senior Vice President in Freescale Semiconductors and took charge of microcontroller and application processor businesses. Geoff is a veteran in MCU with over 30 years of expertise. He introduced the first 32-bit Flash memory MCU, led the development and launch of the first Cortex-M0 and dual core M0/M4-based MCU, innovated the Arm-based heterogeneous asymmetric multicore architecture, launched the crossover processor concept with i.MX RT families. Geoff also drove the i.MX application processor as the most popular Arm-based one in Automotive, Industrial, e-readers, and mass markets.?“Geoff’s join in MindMotion is of extraordinary value. As an outstanding leader in the embedded system industry, Geoff brings us not only professional experience, but fame and connections as well.” Geoff is spoken highly of by Dr. Zhongjie Wu, founder and president of MindMotion. “With Geoff’s participation to MindMotion, it’s helpful for building MM32 into a cutting-edge product portfolio, making MM32 well-known in China and globe, extending its presence and increasing its market share among more customers. It can also be a boost for us to develop a long-term strategy towards future growth for MM32 MCU in high-end industrial, IoT microcontrollers and automotive electronics.”

關(guān)鍵詞： 微控制器 嵌入式系統(tǒng) 汽車電子 網(wǎng)絡(luò)處理器 高速增長(zhǎng)